TradeGecko: Updating the main navigation

Challenge:

  1. The features that appeal to our PMF and make them sticky are getting lost in a myriad of links.

  2. There are too many navigation levels presented. (#1-3 as highlighted in the image below)

  3. As the design is progressively updated according to brand guidelines, the look of the dropdown appears disjointed from the rest of the site (#4 as highlighted in the image below)

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Solution:

  1. Increase user discoverability for our core features, highlighting them from the rest of the links.

  2. Decrease the amount of navigation levels. (1st level navigation: prior to promotions, it was a permanent fixture that advertises a free trial).

  3. Update and align the design of the top navigation to the rest of the brand on the website.

Success Metrics:
Increase in web traffic for Multichannel Sales, B2B, Automation, Payments, and Mobile page.

* Only one dropdown is featured for this case study.

Existing navigation

 

Proposed Solution

 

Before and After

 

Outcome:
Traffic overall improved between 15-19% for all targeted pages, after a period of 7 days.